5 Ways to Create a Great Corporate Culture

Business woman on computer

A strong corporate culture works on motivation and mutual respect while empowering and rewarding employees where a weak culture does the opposite. It runs a company on fear, fear of asking for help or speaking up. The turnout is high turnover and more mistakes; it leaves employees feeling lost and apathetic.

There is a huge shift in values that is being on boarded into the workforce alongside the Millennial generation. This is a group of like-minded individuals who are comfortable questioning authority, they like to collaborate with peers in an open environment, brainstorm, and appreciate innovation in the workplace. Transparency is key with this group, and so is a prosperous corporate culture.

So let’s just call it: the dog days (at the office) are over. And we can admit that they weren’t really that great to begin with because a few tricks and frills won’t separate the best culture from the rest.

What will?

1. Hiring the best employees. Skill is incredibly important, but skill can also be taught. When on boarding new employees, good character and values should be front and center in the minds of those doing the hiring. These will be the superstars of the office because they will be industrious and unwavering in their efforts as well as understanding and kind to those around them.

2. Clear cut, positive leadership. From the CEO down to the interns, there needs to be a clear understanding of who is who, and, more importantly, who has the answers when question arise. Leaders should be a positive face within the company, and should set the tone for what to expect. If customer service is the focus, then all departments should also have training and competency in customer service.

3. Communication of company’s values, vision, and mission. Develop a coherent and cohesive story across values, vision, and company mission. This should be clearly communicated to and shared by all employees present and future as it truly ties a team together.

4. Listening and brainstorming. Who better to ask about the corporate culture than those who compose it? Ask them questions about what they like and dislike about their office environment. They should feel comfortable voicing criticism knowing that someone is listening and willing to make changes. The incoming workforce loves to brainstorm new ideas.

5. Then treating them right. Efforts should be rewarded, but this doesn’t always have to mean monetary bonuses; many employees simply want recognition and acknowledgement by their boss or peers. Other benefits could include free time, lunch provided by the office, or an onsite massage before clocking out. Any or all of these incentives inspire the staff to work hard to meet goals knowing that it won’t go unnoticed.

An extra tip? Get comfortable with making changes, and acknowledge that a great corporate culture won’t happen overnight. Tearing down the cubicles and implementing a “flip-flops allowed on Wednesday” rule won’t change the face of a company. Understanding what employees need to be positive and productive will.

Need more ways to inspire productivity? Reward your employees with a break and an onsite massage. Schedule it here today and see the changes it can make.

1 Comment

  1. Chad P

    As a small business owner, one thing my wife suggested was to have the best benefits available for our few, but highly talented, employees. And living in Orlando, more of the residents are physically active and need a way to distress at the end of the day. that’s why one of the choices we have here is an offer for a office massage at the end of the day. And because we’ve offered that, along with other nice perks, we’ve not had any turnover and more people inquire about openings that may arise. Treating your employees well is beneficial to all.


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